8 October 2025
Seminar “From Lithuania to the World: Mastering Artist Branding for Global Audiences”
The Lithuanian Music Business Association invites music creators, performers and managers to a hands-on seminar with international communications expert Brooke Black, where we will explore a strategic planning toward global success.
How can Lithuanian artists break into international markets like the UK and US? In a post-playlist era, what strategies truly work?
This workshop delves into export readiness, artist positioning, storytelling, and visibility tactics that matter - from media relations and editorial coverage to cultural relevance and long-term career building. It also examines the limitations of current digital discovery systems and how artists can reclaim control of their narratives.
About Brook Black
Brooke Black is a Global Communications expert at the intersections of culture, entertainment, and tech. After many years representing a span of international artists and festivals on the agency side and at Warner Records, she was recruited to build out the global communication strategy for both Live Nation’s developing artist division and Apple Music out of Los Angeles, later working on wider Apple services. During the pandemic, she relocated to Denmark, recently leading Global PR for European podcast and audiobook subscription service Podimo, while also running her own consulting firm, working with European festivals, export offices and artists, including Music Norway, Faroe Islands Music Export, We Move Music Croatia, the Nordic Institute of Greenland, and more.
The masterclass will be held in English.
It’s free to attend, but registration is required. Don’t miss out – spots are limited!
Briefly about the event
- Date
- 28 October
- Time
- 16.00
- Place
- 5th floor atrium
- Duration
- 2 hours
- Attendance
- free entry, but registration is required
- Organiser
- Lithuanian music business association
- Sponsor
- the event is funded by the Lithuanian Council for Culture
- Important
- the opening of the exhibition will be held in English
the event will be held in English - More information
- „Facebook“
