Lithuanian Music Business Association invites music creators, performers and managers to a hands-on masterclass with advertising strategist Tomas Bartninkas, where we will explore how to “employ” music in advertising — not merely as background sound, a jingle, or an emotional layer, but as a communication message in its own right.

We will look at international and Lithuanian examples where music becomes more than just a part of a campaign: it becomes an element of brand character, recognition, and long-term branding. We will analyse how sound helps create emotion, strengthen the message, shape brand memory, and act as a powerful sensory tool in different brands’ communication — or even become an integral part of brand development.

The masterclass will also offer practical advice on how to use music in advertising strategically — so that it does not simply sound, but speaks on behalf of the brand.

About Tomas Bartninkas 
Advertising strategist and Partnership Associate Professor at the Faculty of Communication, Vilnius University. His work with the advertising agency TRUTH has been awarded at numerous advertising festivals, including the first Cannes Lion in the Baltic States.

The masterclass will be held in English.

It's free to attend, but registration is required.

 Don't miss out – spots are limited!

Briefly about the event 

Date

October 7th

Time

4 pm

Place

Conference Hall, 5th floor, Room 501

Duration

2 hours

Attendance

registration ›

Organizers

Lithuanian Music Business Association

More information

fb.me/e/8ecsq0tkw

Are your English skills „rusty“? Would you like to improve it? Come to the English Discussion Club, which takes place once a month in the American Space (2nd floor) at the Martynas Mažvydas National Library of Lithuania.

It is a pleasure to welcome you to the Martynas Mažvydas National Library of Lithuania.

The collection of the Lituanistics Reading Room at the Lithuanian National Martynas Mažvydas Library has been enriched with new publications designed for non-native speakers learning Lithuanian.

The Statehood Center of the National Library of Lithuania, the Embassy of the Czech Republic in Vilnius, and the Lithuanian-Czech Society invite you to a screening of Leaving (Odcházení), directed by Václav Havel himself, on 6 October at 6:00 p.m.

On October 1 at 4:15 p.m., the Martynas Mažvydas National Library of Lithuania invites you to a screening of the documentary Mr. Nobody Against Putin.

More than three decades ago, the countries of Central and Eastern Europe embarked not only on the task of building democratic states, but also on transforming the system that shapes individuals – education. Ideologically driven teaching began to disappear from schools, curricula and textbooks were rewritten, institutions were restructured, and one of the key goals of education became the development of independent and critically thinking citizens.

On Friday, September 18, the Vilnius Jewish Public Library invites you to a meeting with Rabbi Stacey Blank, who will speak about Reform (Progressive) Judaism – its history, values, and place in the contemporary Jewish world. A Q&A session will follow the presentation.

On Thursday, September 24, the Vilnius Jewish Public Library invites you to a presentation of Solomon Fedler’s memoir “Shalechet – Žagarė, Once Was Home”.

The Palanga Summer Reading Pavilion is one of the most striking examples of timber modernist architecture in Lithuania, celebrating its 60th anniversary this year. How do we preserve and adapt this distinctive building, making it fit for contemporary cultural life? The search for answers begins this September, bringing together experts in architecture, cultural heritage conservation and landscape design from Lithuania, Denmark and Latvia.

Dear visitors! Please be informed that from 1 September, the Martynas Mažvydas National Library of Lithuania will resume its regular opening hours.

The Baltic Way demonstrated what unity among people can achieve in the pursuit of freedom. Today, the national libraries of the Baltic states help to preserve what millions of people joined hands for back then – a shared memory, cultural identity and trust in information. This is one of the most important missions of national libraries today.

Return of Great Power Politics. A New Era for Small and Mid-sized Countries 
Martynas Mazvydas National Library, Vilnius || September 18, 2026 

On 4 September at 5.00 pm, the opening of the exhibition ‘Tanchum Kaplan: From Words to Images’ will take place at the Martynas Mažvydas National Library of Lithuania (atrium, 3rd floor). This event will mark the European Days of Jewish Culture.  

Dear visitors,  

please be reminded that the National Library is closed on public holidays and closes one hour earlier on the day before public holidays.

Dear Visitors, 

please be informed that today, July 29, from 8:00 PM, temporary technical disruptions are expected. As a result: 

On August 7 at 3:00 p.m., the Martynas Mažvydas National Library of Lithuania invites you to a guided tour in English of the exhibition “10 Years of Ukrainian Resilience and Resistance”. The tour will be led by the exhibition’s curator, Samantha Lippett. 

Every historic document, manuscript, or book has its own story: who read it, where it was kept, and what marks were left behind by their owners. With this knowledge, we can better understand our cultural past and its place in Europe, more easily distinguish facts from myths, and become more resilient to misinformation. The public learns about these stories through the activities of cultural organizations, including library exhibitions, educational programs, and publications, in which experts transform complex data into easily understandable narratives.

Dear visitors,  

please be reminded that the National Library is closed on public holidays and closes one hour earlier on the day before public holidays.

Dear visitors, 

pease be informed that from 1st of July to 31st of August the National Library will switch to summer opening hours.